Services

Prospective Students

• Access to a wide variety of low-cost higher education degree and certificate programs focused on action learning
• Additional scholarship resources

University Partners

• Demand generation – business partnerships and marketing
• Delivery of applications that are ready for an admission decision
• Assistance with State authorizations, pricing, faculty augmentation and development, and curriculum and program management
• Marketing and competitive analysis

Healthcare Partners

• Community healthcare event sponsorship
• Data analytics and analysis focused on improving educational investment
• Quality improvement consulting
• Tuition discounts on outcome-focused nursing and healthcare programs

Approach

• Limited university partnerships. Unlike our competitors, we do not seek multiple university partners competing in the same market space. Our approach is to grow a limited number of non-competing university partners.
• Laser-like go-to-marketing focus. We focus on programs with high occupational and degree demand and moderate to low competition. This approach provides both parties the best chance of success.
• Build a strong value proposition. We partner with universities who are willing to design education programs that are outcome-focused (patient, student, and organization). Often this effort focuses on incorporating healthcare partner CMS and community data into program assignments and projects. This effort helps provide a return on education investment to the healthcare organization, improve patient outcomes, and positively impact the community.
• Partnerships first; marketing second. Every competitor understands how to market and uses the same approach with questionable results. We have reduced this risk through a robust partnership network. Once we start nurturing partnerships to generate enrollments, we will expand to other healthcare facilities in the local market via our strong social media marketing capabilities.
• First things first. We implement the business agreement first with healthcare organizations and clinical agreement second. Because healthcare organizations have a vested interest in their employees’ success, this approach allows us access to highly-valued preceptors and clinical placement.
• A commitment to excellence. We are the best at everything we do – from the first point-of contact with a student through graduation.

Our Strength: Unsurpassed Access to Healthcare Professionals

• 50,000+ pre- and post-acute care organizations, 7,000+ acute care hospitals, and 82 associations
• Strong working relationships with many of the largest healthcare organizations in the U.S
• Access to a network of over 60,000 healthcare professionals